How Your Logistics Strategy Creates An Operational Advantage

If you’ve ever felt like your logistics partner treats you like just “another shipment,” this conversation with our President, Ryan Schwalbach, will shift your view entirely. In his recently-aired appearance on the Behind the Mile, a behind-the-scenes feature of the Last2First podcast, Ryan digs into how today’s e-commerce, customer expectations and supply-chain disruptions have fundamentally transformed what it means to deliver. 

At NOW Courier, we don’t just move packages. We partner with businesses to make shipping a strategic asset.

From Legacy to Leap-Forward

Ryan’s story is built on real roots: his family founded NOW Courier in 1986, and over decades the business expanded from simple van-routes into full service same-day, 24/7 operations across multiple markets. But perhaps the most interesting chapter is what he describes as the moment when the industry around them changed—and they responded.

The expectation: Speed alone doesn’t cut it. Customers now demand transparency, reliability and alignment with their brand promise.

The challenge: E-commerce growth and global disruptions no longer allow “we’ll get it there” as a differentiator.

The opportunity: When shipping becomes a strategic lever rather than a cost center, you win.

The result: NOW Courier shifted not just their fleet, but their mindset.

How NOW Courier Brings Logistics Strategies to Life

Put simply, our promise to business owners is this: your logistics strategy shouldn’t hold you back, it should fuel your growth. 

How NOW Courier Offers Strategic Shipping Solutions

• Tailored service tiersWhether you’re running routine distribution or time-sensitive moves, we work with you to select the right lane. For everyday flows, check out our Shipping Solutions. When time is non-negotiable, our Expedited Freight service supports high-stakes deliveries with purpose and precision.

• Visibility that supports your brand promiseA delivery isn’t just delivered—it’s tracked, communicated and executed with care. That’s the kind of service your customers expect now.
  

• Real-world readiness for unpredictable conditions Ryan tells how early in his career he’d get in his own vehicle when the snow hit, just to keep the route moving. That operational resolve still drives how we prepare for the unpredictable today.

Why Your Logistics Strategy Matters for Business Growth

If you’re a business owner who competes on customer experience, speed, or brand reputation, then shipping isn’t a back-office operation. It’s a front-line differentiator. Here’s what you’ll gain by working with a logistics partner that thinks this way:

• You shift from reactive (“Ship it, hope it arrives”) to proactive (“Let’s choose the right service, partner and communication model”).

• Your logistics become part of your marketing: on-time, visible, consistent service enhances your customer promise.

• You reduce surprises → which means fewer emergency costs, fewer reputation hits, and fewer “we told our customer we’d be there” moments that don’t deliver.

Shift from Logistics Burden to Operational Advantage

Ready to put shipping behind you so you can focus on growth? Explore our Shipping Solutions to see how we treat every routine move as part of your strategic advantage.

The world of shipping has changed once. It’s going to change again. Choose a logistics partner who’s learned from the first shift, and is ready for the next one. That’s NOW Courier.